August 20, 2025

Unintended Costs: The Economic Impact of Colorado’s AI Policy

Introduction & Key Findings 

As is well publicized, the use of artificial intelligence (AI) algorithms is rapidly gaining adoption and has the potential to rapidly transform decision-making and analysis across industries. The potential continues to raise questions about fairness, accountability, usage rights, and regulations among state, federal, and international governments. For instance, Denmark recently introduced a legislative proposal that would give every citizen the legal authority to pursue action against the use of their image in AI applications without their explicit consent. By granting individuals copyright over their own faces, Denmark’s proposal would require AI product developers to exercise greater caution when selecting images for training data and generating outputs – ensuring that personal likenesses are not used without clear and unambiguous authorization.